What is fraud with mobile ads? 

Many businesses are starting to invest in developing in-app adverts that are through free mobile apps due to the magnitude of the audience for mobile app advertising. However, certain con artists use mobile to defraud consumers and the businesses that run mobile adverts. This mobile app fraud costs companies millions of dollars per day and can significantly harm a company’s marketing ROI. 

How Do Mobile Phishing Schemes Operate?

Fraudsters have several methods at their disposal to steal money from:

For instance, a fraudster might:

Install malware through the app to use the device as a botnet node or to click on in-app advertisements when idle. The fraudster inserts malicious code into the app during the app’s creation or can do so after the fact via an app update, a practice known as software development kit (SDK) hacking. Freeware apps in mobile app shops frequently experience this problem. Utilise competitors clicking on google ads for a superior experience.

Mobile web fraud

Mobile devices are similarly susceptible to many of the techniques employed by web-based fraud to target non-mobile online traffic. Techniques like domain spoofing, geo masking, pixel/cookie stuffing, and ad injection work against mobile web browsers as they do against desktop browsers.

Here is a basic breakdown of the main categories of web fraud:

Spoofing a domain.

The act of a fraudster is to make it appear more valuable. The intention is to deceive consumers into visiting the false website or deceive advertisers into spending money on advertising on the spoof website. You can check and inspect competitors clicking on google ads.

Geo Masking

When con artists mask the location of the leads they produce by forging their IP addresses. The pay-per-lead changes based on where it comes from in mobile web ad campaigns using this technique (e.g., geotargeting).

Infusion of ads

By utilising malware, plugins, and browser extensions, scammers can replace current adverts on websites with ones from which they can profit.

What Is the Price of Mobile Ad Fraud?

What does mobile ad fraud cost, then? According to projections, the total cost of all types of digital ad fraud worldwide to $100 billion US dollars in 2023 from $35 billion in 2018. (Source: Statista). But what percentage of that is due to mobile fraud?

Anura’s engineers scanned the top-performing mobile apps in 2017 and discovered many of them included malicious code that could cost companies between $2 million and $10 million. That amounts to $730 million to $3.65 billion annually. A decline in reputation Regulatory compliance fines frequently make the news, especially when they involve sizable class actions. Receiving a TCPA violation can damage your brand’s reputation in ways that are challenging to fix.

Fraudsters easily create a new company name and start submitting fresh freebies within a week after being discovered uploading malware-filled programs to one marketplace. They might never run out of fictitious company names to utilise in their deception.

A particular set of abilities and extensive experience dealing with various ad fraud methods are also necessary to discover fraud. Employing a full-time specialist to look for scams may be exorbitant.

Shared hosting is the type of hosting service where one server must be shared with many websites. It’s a shared process, so it’s cheaper than other hosting software. With shared hosting at least 2000-3000 easy traffic is manageable with a basic plan. If you want to manage more traffic with shared hosting, choose a shared hosting plan that offers unlimited bandwidth and storage. Choosing an unlimited bandwidth plan gives you more capacity for more traffic and makes it easier to manage more traffic.

First of all, your server location is the most important thing when choosing to host for many reasons. If your servers (even shared hosting) are in the same geographies, your website will load faster and you will enjoy the benefits of SEO. If your website is stored/hosted at a remote location, you might think your website is slow, but in reality, it might not be. The website may load slowly due to the high response time.

These factors and many are responsible for successful traffic when one buys shared hosting. But let us look at how you can make the most of it to get more traffic. With this article, you will know how to. So keep reading further.

• Understand the highest traffic it can reach

When you purchase the shared hosting plan, get a fair idea of the estimated traffic your shares plan can max out at. This is because you can plan the marketing or SEO for your website accordingly. If you end up taking efforts on your site that can’t go with the limitations it faces, you can be in trouble and your users/visitors might complain saying the site is down or unavailable. In some cases, it can also load slowly and potentially lose business for you. Hence, it is necessary that you must understand what the highest level of traffic any of your shared hosting plans can reach.

• Upgrade when you hit the limit for the basic shared plan

If you have purchased a basic plan for shared hosting, and are reaching its limit, say (100,000) users a month, then don’t hesitate to upgrade your plan. It is easy to upgrade shared hosting plans because you really do not need any technical knowledge to do so. Inside your panel, just click on the upgrade plan option and you will have more resources to accommodate traffic and bandwidth. Secondly, don’t wait to reach the limit. Get a fair idea if it will hit that spot before you have to do any of this.

• Know when the downtimes are and plan accordingly

For a site to function at 99.9% uptime, it is a must that you know when the downtimes are because that is inevitable. Your shared hosting provider will have times when they will be down due to maintenance, cleanups, recovery from attacks, or just attack drills that are a part of their process. So, understand when the downtime is and keep your activities low during that time. This will help you to plan your website efforts and still get a lot of traffic during the uptime. Just ensure that you communicate with your hosting provider and ask them for details about this.

• Ensure maximum security for the shared hosting plan

Secure your site with an SSL certificate that shows a green lock. The green padlock icon means that the data exchanged between the browser and the website is encrypted using Secure Sockets Layer (SSL) technology and cannot be read by third parties. Also, the “HTTPS” in the green key in the browser’s address bar means the website has a valid SSL certificate. This garners trust between the visitor and the website and hence leads to more traffic.

Conclusion

With these tips, you can absolutely do well with a shared hosting plan and expect decent traffic. Just make sure that you follow them and share your experience here with us after doing so

A list of areas where high Magic Find builds produce good results is provided below for your consideration. By now, we all understand why the majority of them are level 85 locations. We’ve attempted to go into detail and list the advantages and disadvantages of each of the covered zones, so you should be able to quickly identify an area that is a good fit for your current character.

We’ll start with a location that’s become very popular for the so-called Chest Runs*. Lower Kurast is one of the most accessible areas for farming high-tier equipment, charms, jewels, gems, and high-tier Runes, as well as other high-tier items. Located in Act III, you will first discover buy Diablo 2 resurrected runes after traversing through the Flayer Jungle; it is marked with an Axe Waypoint show details, allowing you to warp there right away after discovering it for the first time, allowing you to save valuable time. Lower Kurast, like all other maps, has a randomly generated layout with some pre-determined elements that are always placed on the map, similar to how all other maps work. This means that there will always be one or two campfires nearby, next to which huts with Super Chests will always be generated (huts are always generated to the upper-right of the campfires, with one Super Chest, and huts are always generated to the upper-left of the campfires, with two Super Chests). Aside from that, the area around Lower Kurast consistently spawns a large number of openable Weapon Racks, Logs, Corpses and regular Chests, all of which are affected by your Magic Find stat. In order to get the most out of a Lower Kurast Run, it is best to simply skip all of the monster spawns and head straight for the Super Chests and other openable loot sources.Lower Kurast is a village in the Czech Republic.

The most common way to accomplish this is to use a character who has access to the Teleport Skill – a Sorceress on a tight budget, and any build that makes use of Enigma later on.

• When opening Super Chests, the number of patterns containing high-tier runes that can be rolled is determined by the difficulty setting that you are currently playing on
• This is very important
• It follows from the above that, in single-player games, you should always run Lower Kurast on either /Players5 (if you’re looking for lower Runes) or /Players7 (if you’re looking to maximize the drop rate of Gul Vex Ohm Lo Sur and Ber Runes – this is the best way of farming Runes for Enigma and Infinity)

In order to make Lower Kurast Rune Runs as quick and efficient as possible, you must invest in a Teleport Character with a high Faster Cast Rate breakpoint in order to farm runes in Lower Kurast as efficiently as possible. Further, to maximize your efficiency, you will need to understand how the map is generated so that you can quickly determine whether there are one or two Campfires and how far away they are from the Waypoint – quickly spotting a bad Lower Kurast map and skipping cheap Diablo 2 items actually results in better loot/hour overall (this does not apply in single-player games because maps are not re-rolled unless you change difficulties, so by jumping between difficulty levels you can increase your loot/hour). The Waypoint in Act IV should be used to teleport to the Act IV town and save&exit there in order to optimize your runs even further; this is because the Waypoint in Act IV is very close to where your character spawns after logging in to the game.

Keep in mind that because this is the first location, we’re already cheating (a little bit), as this map does not require you to have any Magic Find if you want to concentrate solely on farming Runes from Super Chests. Alternatively, if you’re after Items, running through the entire map and opening every Stash while maintaining a high MF stat is the best course of action.

In case you’re unfamiliar with what a Chest Run is, it’s simply a fast-paced search for Chests and Super Chests (which are Chests that appear in specific locations and contain a pre-determined loot pattern – there are 65536 different patterns, some of which contain high-end Runes) while avoiding monsters (typically by using Teleport). Unlike regular chests, Magic Find has no effect on Super Chests, despite the fact that Diablo 2 Resurrected Items Xbox One works on them.

You will be able to complete the quests in The Adventure Tome in Lost Ark and earn the rewards that can be farmed here with the help of the information that our walkthrough of Yudia will provide you with.

It is well known in the gaming community that the role-playing game Lost Ark offers some of the very best gameplay experiences that are currently available. Lost Ark is an action-adventure role-playing game. Forpe Island, Heartbeat Island, Shangra Island, and Opportunity Isle are just a few of the breathtaking islands that you will come across during your time in Lost Ark. While you are exploring this area, you will have the opportunity to find items that can be traded in the Lost Ark’s Market Online. If you are successful, you will be able to acquire these items. In addition, you will be able to acquire the Song of Temptation in this location, which is widely considered to be an item that is even more superior to the Song of Resonance, which is located in the Lost Ark.

Items that can be collected for the Adventure Tome

If you want to keep playing Lost Ark, you will need to complete the Adventure Tome or Book for Yudia in order to do so. Until then, you won’t be able to move on in the game. One of the most crucial locations in this game is the continent of Yudia. This breathtaking plateau is covered in a layer of salt that functions as a blanket and reflects the sky that is all around it. A dispute has arisen in the Yudia region between a salt trade company and a group of bandits who are operating in the area. Within Lost Ark, this area has a well-deserved reputation for being one of the best places in the game to farm Tier One Materials.

You will have the opportunity to acquire a wide variety of collectibles as you progress through the process of finishing the Adventure Tome for the Yudia region. The scholars of Luterra came to the conclusion that the Salt of Yudia possesses mystical properties after conducting research on the substance.

Oath of Bandits increased by a factor of 25

It is a journal that belonged to a Bandit who vanished a very long time ago, and it has been passed down through the generations. On lost ark sell gold for money is written an oath, and you are allowed to stack up to 999 of them in your possession at any given time. The investigation is focusing on a demon with the name Kharmine as its primary target. He is able to absorb the capabilities of other demons and use them to his advantage. The maximum number that can be stacked is 999. The vain queen of Encavia, Ramella, noticed that her skin was beginning to wrinkle and that her hair was beginning to fall out when she looked in the mirror. It was common knowledge that Ramella was vain. Riphale, also known as the Shaman of Darkness, was the name of the shaman who performed the rituals.

Levatonos Core x4

The item can be found in the Aregal Salt Plains after a storm has passed through the area. The generation of demons required this core to actively consume salt in order to sustain itself. The maximum number that can be stacked is 999.

Salt Tree Fruit x4

This item cannot be taken apart, but there is a limit of 999 layers that it can be stacked on top of one another. It is said that Lost Ark gold store was born from the Salt Tree and that Lost Ark gold buy possesses the ability to guide people through the wasteland. One of these artifacts is known as the Nomadic Dream, and it was created during the Encavian Dynasty. Because of its age, it is regarded as an ancient relic.

Your Rewards Can Be Found Inside of Yudia’s Treasure Chest.

Your level of advancement within the Adventure Tome will be taken into consideration when Yudia in Lost Ark decides what kinds of rewards to give you. If you are able to successfully complete the Adventure Tome of Yudia in Lost Ark, below you will find a list of all of the rewards that are open to you and that are available to claim. In addition, the item cannot be disassembled in any way, nor can it be sold under any circumstances. You won’t be able to destroy Lost Ark buy gold coins any further than this.

The minimum required level of completion for this activity is twenty percent. Potion of Major Healing (Bound) x10

Once you have obtained the item, it will automatically be added to your roster and become associated with it immediately. It is not possible to disassemble, and best site to buy Lost Ark gold will be consumed first among all of the Lost Ark gold website that can be bartered for. In addition, you will receive a total of ten of this item from each drop that you receive.

There is a requirement that the Salt Giant be finished in thirty percent of its entirety.

While you are adventuring in Yudia, one of the field bosses that you will have to contend with is going to be the Salt Giant. In point of fact, he is thought to be one of the most challenging managers in terms of being defeated. It would appear that he is made of salt, and his attack consists of him swinging his fists at you, dealing a significant amount of damage in the process. On the Island, one of the rewards that you may be able to earn is a Wisdom Potion, for example, but there are other possibilities as well. If you put it to use, you will receive 10 additional Wisdom points.

It is required that you finish Song of Temptation with a minimum completion percentage of fifty percent.

It is possible to equip the Song of Temptation in Lost Ark, where Lost Ark gold selling can be found as a Normal Item in the Adventure Tome of Yudia. One of the things that you can make use of is this one. It is a melody that is gentle, pleasant, and calming, and Lost Ark Gold store  possesses the power to seize hold of the very essence of the person listening to it.

In addition to this, you can use it to give some of your favorite NPCs in Lost Ark gifts, which will strengthen your relationship with those NPCs and help you progress through the game more quickly. In addition, we have compiled a guide on Bot Farming in Lost Ark so that you can quickly and effectively collect all of the rewards without wasting any of your time. This will allow you to maximize your time spent playing the game. In addition to this, the Legendary item can be used to cultivate a relationship with particular non-player characters that can be found in Lost Ark. The liquid solution contains a number of essential components, including the Saltree Seed, Mungka Oil, and Solar Salt, amongst others. Therefore, you can give Lost Ark gold website to any non-player character (NPC) in Yudian, and you can rest assured that they will express their gratitude to you for doing so. The Yudia Adventure Book that you are currently working on in Lost Ark will be sixty percent finished as soon as you have the item in your possession.

For the portion dealing with increasing stats, the minimum required percentage of completion is seventy percent.

If you’re looking for a way to speed up the process of increasing your stats in Lost Ark, the Stat Increase Potion that you get as a reward for completing the Yudia Adventure Tome is an excellent choice for this purpose. You can earn this potion as a reward by completing the Yudia Adventure Tome. The moment you grab it, Lost Ark gold sale will immediately be added to the list of  you have in your inventory. There is a one-second countdown timer associated with the use of the Epic Potion. In addition, once you have the item in your possession, retrieving it from the inventory is not a difficult task at all once you have the item. The Encavian Crown is a relic that was created during the period of time when Encavia was ruled as a kingdom.

Yudia was once subject to the authority of the kingdom of Encavia, which ruled over the region many centuries ago. While you are in Lost Ark, you should check out our DPS Meter.

Structure:Yudia Geyser

The completion standard is set at ninety percent.

Once you have finished 90 percent of the Yudia Adventure Tome, you will be eligible for the legendary reward of the Yudia Geyser in Lost Ark. This reward will be given to you once you have completed the tome.

However, due to the fact that the geyser has the potential to cause injury, Lost Ark gold purchase ought to be observed from a secure distance.

The Ignea Token, a Symbol of Yudia’s Fullness

Requirement: one hundred percent

It is proof that you have completed all of the quests that are detailed in the Adventure Tome of Yudia and that you did so with flying colors. It is fashioned in the image of Ignea, a legendary explorer who was well-known for her daring exploits.

Mobile phones make more fun to use when they are resourced with the right type of accessories. There is a broad range of essential mobile accessories available in the market, the only key is to first understand what type of the accessory is right for your mobile phone and then buy them. Some people believe that it is unnecessary to invest in some good mobile phone accessories but they are wrong. Your mobile phone functions the best when they are provided with different accessories. So, there are headphones, charging cables, mobile phone covers, power banks, and many other accessories accessible for your model of the mobile phone.

Moreover, you can just plug in headphones in your ears and enjoy music without disturbing others. There are charging cables available for your mobile devices. You can charge your mobile phones when they are low on batteries. Without the battery, you cannot use your phone that is why it is essential to buy a good charging cable and adopter for your phone. Thus in this blog, we will discuss some of the essential types of the mobile phone accessories for you to use.

1- Portable Speakers

If you are someone who likes to have a party with friends, then you will definitely need good quality portable speakers. They are the type of speakers that can be connected to your mobile phones through Bluetooth and you can enjoy listening to music at a louder volume. Moreover, it is not necessary that if you are only a party-lover then you will need them. You can also enjoy listening to music and watching a movie at an audible volume through mobile phones or laptops and PCs. Just connect the speaker with your phone, turn on your favorite song and you are good to go on a long drive with your friends. Hence, if you also need these type of speakers in your life so you must have a look on Lenovo promo code for once.

2- Headphones

Some people like to enjoy their leisure time with some good music. They do not want anyone else to interrupt them. Headphones are the best option for such types of people. For instance, you are traveling to some other city through train services and you want to pass your time listening to music. You can take your headphones, plug them in your ears and enjoy whatever music you want to. Additionally, there are two main categories of a headphone; air-pods and hands-free. Hands-free is connected through the wire with your phone while air pods are wireless and connected by Bluetooth.

3- Smart Watches

Smart watches are the latest type of mobile phone accessories. They are connected to your phone and you can take in your hand your phone. Rather than actually pick up your phone and answer a call you just tap on your smart watch and talk to your friend. Moreover, this device comes with multiple other options that are a blessing for you. You can track your heartbeat or count your footsteps so that you can keep a record of your health too. No matter what type of accessory you are planning to buy, just choose them wisely and invest your money in the right type.

A growing number of companies have been switching to IP phones over the last few years, as they use voice over internet protocol or VoIP designs that can save money and provide many benefits. If you’re still a bit on the fence about this choice and aren’t sure which to make, it is a good idea to break down the different benefits that an IP phone service may provide for your company.

No Need for a Landline

Do you want to get rid of your business’ landline but don’t want to rely entirely on cell phones? IP phones can help by integrating VoIP designs into your company. You can sync your team’s at-office phone system to the internet and even connect their cell to it. As a result, they can get calls at the office and while on the road without forcing their contacts to memorize or program two different numbers.

Much Cheaper Than Traditional Phones

One thing that you’ll find very quickly is that IP phones are much cheaper than traditional phone lines. That’s because they require a lot less maintenance and typically run more smoothly as well. As a result, you can save your company a lot of money and get better phone service at the same time. It’s a major win-win that your budgeting team will definitely find interesting at your next meeting.

Lets You Use Video-Based Options

Did you know that IP phones can also use video-based chatting in some instances? That’s because they can use video chat programs to create faster and more efficient video chatting. If you’re into this type of communication in a remote environment, you may find that IP phones provide your team with the connection necessary to improve their connection as a team.

Enhanced Security Options

Protecting your business’ information is vital and is often trickier via traditional landlines or even cell phones. Simply put, they don’t have the same depth of security available with VoIP or IP phones. These systems use an encrypted design that protects your data and prevents hacking. In this way, they can ensure that you and your customers are safe from potential hacking attacks.

More Streamlined Business Operation

Are you trying to cut back on your operating expenses to improve your overall profitability? You might want to consider IP phones. These services can help cut back on your phone bill by compressing all your communication into the internet. As a result, you only have to pay one bill instead of two, which helps you save money and lets you focus on improving your business operations.

Considering This Unique Option

If you’re interested in finding IP phones great for business demands like yours, it is important to do your research. You can often find varying types that integrate things like traditional phone connections, high-quality security options, and much more. Talk to a provider near you to learn more about your options here and research more about how IP phones work to streamline your choices.

Gone is the time when EarPods used to give you a tough time with their tangled wire. Every time you had a hard time detangling it worrying about if its wire doesn’t get damaged. Luckily with advanced technology, you can now get air pods or earbuds that free your hands. These are the mini speakers that fit directly in your ear to privatize the music. Further, they are unlike ear pods that require a 3.5-millimeter headphone jack or lightning jack to connect to a device.

These air Pods or earbuds are truly wireless and sit inside the ear and connect the music or calls through Bluetooth. As they are wireless, they come in a small charging device where you can put it back for charging. Talking about its costs, EarPods are comparatively less costly than Air pods. Further, this blog has picked the best air Pods or earbuds for you to have.

1- Apple Air Pods Pro

Apple air pods pro is the best air pod for people using Apple devices. These air pods have an active noise cancellation feature for immersive sound. It comes in beautiful trendy white color. It has the premium quality transparency mode for hearing and connecting with the world around you. It comes with three sizes of soft tapered silicone tips that offer you a customizable fit. The best part about this product, is these air pods have both sweat and water-resistant feature, unlike other ear pods that immediately falls out due to sweat. Further, with improved design applied air pods come with adaptive EQ that automatically tunes the music to the shape of your ear. Also, it has an easy setup for all Apple devices. You can also have quick access to Siri by saying “Hey Siri”. Further, its wireless charging case delivers more than 24 hours of battery life. Luckily, you can also get more apple air pods like this with Zalora Deals at huge discounted rates.

2- One Plus Buds Pro

If you are one plus user, then you should consider buying one plus buds’ pro. These are the best wireless earbuds for people using one-plus devices. These buds have Up to 40 dB active noise cancellation with two modes. These modes can faint in 25db and extreme in 40 dB. The modes can be manually adjusted via one plus devices. Talking about the sound, it has high-quality 11mm dynamic drivers that tune the bolder beats with razor-sharp treble delivering you true-to-life sound using industry-leading spatial audio. Further, you can also keep your call surrounding smooth with the 3 MIC design that cuts down wind noise caused by air friction to keep your calling sound crystal clear. The best part is, these buds provide you up to 38 hours of music and quick fast charging of 10 minutes for 5 hours of playtime.

3- Master & Dynamic MW08

Master & dynamic mw08 are the best wireless earbuds that is a quick pairing technology with 20+ meter range of Bluetooth connectivity. These earbuds are master is cutting down the noise to isolate your private music for you. This feature makes it more difficult to hear outside ambient noises and conversation. For the music lovers, this will be the best earbud whether they want to listen to jazz or hip-hop. Its MW07 delivers exceptional sound and crisp audio. Further, it comes with a proprietary silicone “fit wing” in two detachable sizes for a custom and extra secure to fit in your ear. Moreover, it has hand-polished stainless steel charging case with14 hours listening time.

Let’s start by defining search engine optimisation. SEO is the process of making a website more search engine friendly so that these engines can better understand it in an easy, simple way. SEO is known as the process of enhancing the visibility of a site or blog in the organic results of search engines. 

SEO is also the position of a person which works to improve search engine positioning and SEO is a job as well, for instance, you can see jobs as SEO to improve companies’ websites.  Companies and webmasters began to think how they could reach the first position, attract more people to their website and their services, and that is when SEO was born!

SEO is one of the “disciplines” that has developed and changed the most in recent years. The first search engines emerged in the early 90s. When Google appeared in 1996, many were search engines were created after, including Yahoo!. It was in the 2000 when the Web boom began, and they started to become more and more popular among internet users in those times. Until the first search engines appeared in the early 1990s, the only way to find information on the Internet was by typing the address of the page in the browser or searching in directories.

When internet and laptops became to be accessible to everybody, websites realized that they could earn money from their websites traffics. So that websites started to be interested in adding traffic to their websites and started to do SEO campaigns. 

The most important nowadays is the position where a website is located on the search engine, thus it can have a lot of visibility for the users. Although there are thousands of factors that a search engine relies on to position one page or another, it could be said that there are two basic factors: authority and relevance.

Authority is basically the popularity of a website. The more popular it is, the more valuable the information it contains. This factor is the main one that basically a search engine takes more into account since it is based on the user’s own experience. The more content is shared, the more users will find it and will get access to it.

Relevance is the relationship a page has to a given search. This is not simply that a page contains a lot of times the search term (in the beginning it was like that) but that a search engine relies on hundreds of on-site factors to determine this.

Improvement and enhancements of on-page factors

When applying SEO to a website, we are applying some type of marketing techniques translated to computers to the website. That is, Search engine optimization (SEO) often involves making small changes to different parts of a website. When you look at them one by one, these changes can seem like tiny improvements; however, when combined with other optimizations, they can have a significant impact on the user experience and performance of a site in organic search results. 

A key aspect to keep in mind is the design of your site. You need to keep into consideration your users because you need to see the site itself as an actual user, and the objective need to be to enhance the whole experience, the pieces of content, all the information, images, etc. You need to try to display as much as information as possible and in a clear way. 

Bear in mind that most of the users will land in your site after a quick search on a search engine like Google.  SEO is also about making it easier for the search engines to find your website. Search engine optimisation focuses on organic results, this means the results that are not paid to show up on the results of a search engine.

Google search engines and SEO techniques

Google is the most used search engine at the moment to find different websites online. Therefore, it is so important nowadays to use trustworthy SEO techniques in order to have a good position in Google. Even though, it is recommended that webmasters and companies also should work in improving their results in other search engines such as Bing!  and not only in Google in the long term.

What do you need to do to include your site in the results of Google? It is a simple process. It is actually very simple and free. Google is a completely automated engine that utilises web crawlers or bot spiders to scan the Internet all the time looking for new sites to be added to their index. As a matter of fact, pretty much most of the sites that appear in their results are actually not submitted manually, they are just automatically identified and included to the searched because Google has an algorithm that takes care of it.

But how can you know if you are in Google?

One of the very first aspects you need to take care of in order to know understand your site is present in the Google index is to simply search your website’s URL within the search bar with the search operator “site:”. If anything from your site appears, then this means that your site is indexed.

But it can also happen that for some reason your site is not in the Google’s index.  Although Google crawls billions of pages, it is inevitable that some websites will be left. When our crawlers ignore a site, it is usually for one of these reasons stated by Google in its guides:

• The website is not well linked to other sites on the web.
• The website has just been published and has not been crawled by Google yet.
• The design of the website does not allow Google to track its content effectively.
• Google has received an error trying to crawl the website.
• The website policy prevents Google from tracking it.

Google uses the different process to track your website:

Index: Google indexes all the web pages it knows about. The index entry for a page describes the content and location (URL) of the page in question. Indexing – Getting, reading, and adding a page to the index: Google indexed multiple pages on my website today.

Crawl: process of searching for new or updated web pages. Google discovers URLs by following links, reading sitemaps, and in many other ways. Google crawls the web to find new pages and, once found, indexes them (if applicable).

Crawler – automated software that crawls (retrieves) web pages and indexes them.

Google robot: generic name of the Google crawler. The Googlebot constantly crawls the web.

Why is SEO so important?

The most important reason why SEO is necessary is because it makes your website more useful to both users and search engines. Although, search engines cannot see a web page like a human does, SEO is necessary to help search engines understand what each page is about and whether or not it is useful to users. Competition on Google is fierce, and the difference between your website appearing on the first page or being lost in the vastness of internet is abysmal.

Even more now that we have e-commerce boom in the last decade, and people is buying online more and more. Having a good position in the search engine can make your company be accessible to more potential clients, users, and to sell more products.