The best way to sell through a YouTube marketing program is in a specific case. So you can imagine two parties, a company that sells quality stationery, and on the other hand, for example, calligraphy course operator who, among other things, also manages calligraphy websites. As part of affiliate collaboration, it therefore places, for example, an article on its website that will review a pen from an advertiser’s offer. And in addition to other information, it will also include a link to his e-shop.
The Right Actions
This is followed by the actions of the customer himself, who clicks through the article on the e-shop with writing utensils. Thanks to the partner ID, the advertiser immediately knows which partner provided this customer. If the buyer chooses a product directly, everything is completely problem-free. The customer has his order, the advertiser his customer and the partner his commission.
However, normal consumer behavior is not always so straightforward. Many people want to find out detailed information about a purchased product or compare it with another product of another brand. It happens because after clicking through the affiliate link, the e-shop is only viewed, but the order is made in a few days, for example.
The Right Choices
The so-called cookies ensure that the system remembers the customer’s original visit to the advertiser’s website via an affiliate link and associates this visit with the order made only after a few days. These are small text files that are stored on the customer’s device and contain data about the visit to the website.
- Even in the case of a later purchase, thanks to cookies, it is possible to identify when and from which partner the customer came. The usual validity of cookies is 30 days. Thanks to cookies, partners do not lose their commissions in cases where the client buys later than during the first “redirection”.
- According to statistics, consumers do not buy selected goods online immediately, but usually three days after their first visit to the website.
- However, the problem occurs when the buyer uses more media to purchase. In other words, when you first click on the advertiser’s website on the mobile phone via the affiliate link and then complete your purchase after a few days, but already on the PC. In this case, this order cannot be considered made through affiliate marketing (it cannot be identified for the measuring system) and the partner does not receive a commission.
How to start with affiliate marketing
If anyone decides to start affiliate marketing, they must take into account that the beginnings are not easy especially if you want to stand behind the entire YouTube marketing program alone. In this case, it needs special software to provide a variety of statistics and conversions for advertisers and partners, as well as the amount of promotional download for partners. Affiliate program management software can be purchased or rented. Make a visit to james-scholes.com for the best deal.